If you've always wanted to know what your London neighbours are eating, this interactive food map of the capital's food buying habits, from north to south and east to west, will be just your thing.
Although if you've used Amazon's grocery delivery service in the last year, your shopping list has helped form that picture too. Whether you're a milk drinker from the south or a broccoli eater from the north, it's been duly noted by AmazonFresh.
As this light hearted foodie piece by Time Out shows, grocery delivery is big business in central London, from affordable brands at Tesco, to high-end goods via Ocado. Then there are the independent green grocers bringing veggie box deliveries, together with eco-friendly online foods from Farmdrop. Not to mention wine deliveries from Majestic.
The question is, how well does each provider perform from London borough to London borough? Which one unfailingly delivers in their allocated time slot? Which one is most efficient at bringing a complete shop without annoying substitutions? Now that's one map Dexters would like to see!
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From a hungover Deliveroo to the weekly shop, having food brought to your doorstep is a regular part of big-city life these days. Web giant Amazon launched its grocery-delivery arm AmazonFresh in London last June, and since then it’s gathered a whole load of data on what people in different bits of London like to eat. South London postcodes have a thing for dairy, west Londoners can’t get enough of strawberries, East Enders are packing in protein (chicken, eggs, kidney beans) and up north they’re big on healthy veggie food: courgettes, sweet potatoes and broccoli are more popular there than anywhere else. Meanwhile, across the whole of London, Amazon’s sales of spiralisers are up more than 8,000 percent. And you thought your homemade houmous was fancy.