The Strand is a key and prestigious area of buildings and world famous hotels, also host to Somerset House and the tree-lined Northumberland Avenue. The Strand is home to many international embassies and its local residents enjoy a local community feel in this central London location.
The nearby West End, particularly Covent Garden and Fitzrovia, are going through a renaissance at the moment, with exciting new developments such as Fitzroy Place, Rathbone Square and Centre Point redefining living and working in the heart of London. Additionally, international students bring a global influence to this part of town, keeping it really cosmopolitan.
Tottenham Court Road is set to be revamped in the coming months, ahead of the arrival of Crossrail in 2018. Although the area is going through a massive regeneration, it still manages to retain its character, thanks in no small part to its colourful and diverse residents.
If you're interested in buying or renting a property in Fitzrovia, contact the Dexters office on 020 7067 2401. Call us 7 days a week, 8am - 8pm.
In modern times, the Strand has been relatively overlooked. Its busy arterial road means the area does not have the sort of village atmosphere that has helped establish the reputations of Mayfair, St James or Fitzrovia. It may lack the bragging rights conferred by London’s leading property hotspots. Yet the Strand lacks the price tag, too. The average price for a second-hand property on or around the Strand in the year to October was £1.62m, according to Savills — more than 40 per cent less than the average £2.8m price of a prime London home. Besides the value it offers, the Strand has plenty of history for sale. In the 19th century, well before every high-end development had to boast the facilities and decor of an international hotel group, The Savoy was pioneering the branded London residence.