Like all premium brands, a home that gives off an impression of harmonious, fragrant, understated luxury to potential tenants is most likely to lead to a swift and successful rental. So say Dexters' refurbishment and design team, who advise landlords across central London on big and little changes - from key structural alterations to strategic investment in soft furnishings - that maximise appeal when we begin to market a property.
The White Company founder, Chrissie Rucker - high-street high-priestess of muted, minimalist luxury - has also made a business success story out of this approach and as part of Global Entrepreneurship week, has spoken to The Guardian about the importance of knowing your brand and sticking to your vision.
At Dexters, we're all about knowing your brand too. Competitive rental valuations, a property management service that keeps your property in great shape and partnerships with global relocation companies are just some of the ways we go about targeting the right tenant for you.
It’s crucial to have a clear brand vision so you have something to stick to when times are hard. You have to really know what your brand is and what it isn’t. The brand has to have a point of view and differentiate itself from the competition. When you are building a business, you need to have a position and stick to it. This is what will get you through.